Down, down and up. Where to now for Woolworths?

Seems like sentiment with the Woolworths (WOW) share price follows the calendar months.

• Aug      Down from $29 to $25
• Sept      Down from $25 to $24
• Oct       Up      from $24 to $27

Source: Google Finance

Solid 10% gain in the last couple of weeks and dividend yield still over 5%.  The troubles at Woolies are well known (Masters, BigW) but imagine Gordon Cairns is currently taking a big broom through the place.  When will the new CEO be announced?