But the discount department stores was where the divergence was even greater with Big W same store sales down 8.1% and K-Mart up 8.6%. Target even managed a 3.2% rise.
We are now half way through the second quarter and the all important Christmas trading period is in full swing.
Each Christmas there is a significant spike in internet traffic for the search terms "Big W", "K-Mart" and "Target". Big W saw the most searches from 2011 to 2014. Last year Target just edged out BigW.
And this year... K-Mart is currently leading for the first time, ahead of Target and then Big W.
Source: Google Trends
The spike in July represents the mid-year sales (toy sale in particular) for which Target is always a clear leader.
Woolworths (WOW) and Wesfarmers (WES) reported their first quarter sales a few weeks ago. WOW same store sales for food and liquor was down 1% where as WES was up 3.6%.check paper for plagerism
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