Source: Google Trends
It's no secret that sales at Bunnings are motoring ahead of Masters. Woolworths management continues to put on a brave face describing Masters as a long term investment and talking up new store formats.
Online the search term "Bunnings" is far, far ahead of "Masters." Masters has been growing at a slow rate but this seems to have faded in the last six months. In contrast Bunnings continues to make strong gains particularly in the last year. Searches in December in the lead up to Christmas show a spike every year.
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