Source: Google Trends
Probably best to never underestimate the importance of Christmas to a retailer. The above graph shows google searches for the terms "JB Hifi" and "Dick Smith."
All the spikes represent the surge in searches in December of each year. Looks like the clearance sale at Dick Smith from a couple of weeks ago certainly generated a lot of interest online with a massive spike at the right hand side of the chart. With this exception online searches have been drifting sideways to lower which isn't a good sign for either retailer.
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